Creativity has always been part of my wiring.

It started professionally with one shirt. I was at the University of Oklahoma when a friend of my brother asked if I could design something for Sigma Chi. I said yes. No big plan. Just a project in front of me. I didn’t know that one design would turn into a career. I graduated from The University of Oklahoma with a degree in Fine Arts — Painting and Printmaking.

That wasn’t just a major. It was training.

Fine art teaches you how to see before you design. Composition. Contrast. Tension. Restraint. It teaches you to sit in front of a blank canvas without hesitation — and to experiment without fear. In critique, you hear “you can’t do that” a lot. You learn to try it anyway. Printmaking demands precision. Registration matters. Layers matter. Process matters. That mix — creative courage and technical discipline — still shapes the way I work today. That mindset carried into the apparel world. Over the years I’ve designed for clients across the U.S. — NCAA programs, bowl games, championships, conferences, festivals, Christian events, apparel lines, branding systems, vehicle wraps, packaging, logos, and murals.

If it can be printed, pressed, wrapped, or worn — I’m interested.

Custom apparel became my bread and butter. And I learned something that separates good designers from effective ones: Design is only half the job. Ink counts matter. Shirt color matters. Fabric matters. Separation matters. What looks great on a screen can fail on press. I understand production — not just how to design it, but how to make it print right. That matters when deadlines and budgets are real. Creatively, I lean bold. Graphic. Built for moments that matter. But I start with the audience first — always.

Over time, clients stopped micromanaging and started trusting. They send the information and say, “Run with it.” I don’t take that lightly. I don’t come in to take over brands. I come alongside them to help execute the vision well. Today, design sits alongside Life Coaching, mentoring, and speaking through YOU ARE — a movement centered on identity and leadership. Because what we build externally works best when we know who we are internally.

Know the audience. Know the garment. Know the ink. Push the idea further than “safe.” Execute it better than expected.

And never be afraid to try the thing they say you can’t.