BRAND + IDENTITY

"Design for the identity that carries everything else — logos, systems, and the marks that make them work."

JOHN REX CHARTER SCHOOL — BRAND IDENTITY

JOHN REX

CHARTER

SCHOOLs

"A mark built for downtown Oklahoma City — from the classroom to the concourse."

Modern building with large glass windows and a sign reading 'John Rex Charter School'. Green trees tall in front, parking signs along the street, clear blue sky.

ATHLETIC PERFORMANCE SYSTEM

INSTITUTIONAL IDENTITY ARCHITECTURE

STONE CREEK CONSTRUCTION— BRAND IDENTITY

STONE CREEK

CONSTRUCTION

A stone and wood sign reads 'Stone Creek Construction,' with an illustration of a woman sitting by trees, established in 2003, set against a landscaped area with plants and trees.

"Identity rooted in place — built the same way the homes are, one solid material at a time."

DEVELOPMENT OF IDENTITY ARCHITECTURE

ENVIRONMENTAL + COMMERCIAL EXTENSIONS

Interior of a wine tasting room with a wooden table, patterned chairs, a wine bottle display in a glass cabinet, and hanging pendant lights, with a Stone Creek Construction sign on the wooden wall.

BOARDING HOUSE MERCHANDISE — THROUGH AGENCY WORK

THE BOARDING HOUSE

"Merchandise and identity work for Pioneer Woman's Boarding House — from logo to festival signage."

DEVELOPMENT OF IDENTITY ARCHITECTURE

PRINT + COLLATERAL + 4th of JULY SIGNAGE

A poster for the 73rd Annual Cowtown Rodeo, with a dark wood background and ornate white decorative elements. It features an illustration of a cowboy riding a bucking horse at the bottom. The event is held in Pawhuska, Oklahoma, in 2019, and promoted as the world's largest amateur rodeo. Additional text mentions the Pioneers Woman Mercantile, a bakery, deli, and general store.

A patriotic Fourth of July celebration poster with red, white, and blue colors. It features large, distressed text that says "4th of July" and "BOOM," with decorative stars, fireworks. The Pioneer Woman Pawhuska Oklahoma

Vintage-style poster celebrating the 4th of July with a patriotic color scheme, stars, fireworks. The Pioneer Woman Pawhuska Oklahoma

The Pioneer Woman Restaurant menu titled 'From Ree's Kitchen,' featuring sections for snacks, starters, soups, salads, beverages, and more, with options like chips and queso, chicken strips, quesadillas, and various salads.

'Leadership & Executives' featuring photos and names of four individuals with their titles: Ladd Drummond, owner; Ree Drummond, owner; Butch McComas, business manager; and Tim Slavin, food and beverage director. The Pioneer Woman.

The Pioneer Woman. Bakery menu with floral accents, listing cupcakes, cakes, twists, bars, brownies, rice krispy treats, brioche, and contact information for pre-orders.

The Pioneer Woman. Bakery menu with floral accents on a white background, listing cookies, pastries, pies, muffins, and scones with prices.

CADE HORTON — PERSONAL ATHLETE BRANDING

"Identity work created around Cade Horton's 2022 MLB Draft selection."

A baseball player dressed in a white and red uniform is pitching on the field, with a green outfield and trees in the background.

White baseball t-shirt with graphic design of a baseball player and text indicating draft pick by Oklahoma in 2022 Cade Horton.

ATHLETIC IDENTITY

SPORTS IDENTITY

COMMERCIAL IDENTITY

BUSINESS IDENTITY

RETAIL IDENTITY

INDUSTRIAL IDENTITY

ENTERTAINMENT IDENTITY

FOOD + BEVERAGE IDENTITY

NONPROFIT IDENTITY

A FEW MORE MARKS

Illustration of a person paddleboarding on water, with a shield emblem and the text 'Supman Paddleboards' below.

Campaign sign for Eric Roberts, HD83, with red and blue text, stars, and a checkmark in a box.

NEXT: WHITE LABEL